Twenty-Years Journey Anvils Brilliance
Founded in 1992 by Mr.Chen Shaohua and formerly known as CSH Design, C&S Brand is one of the earliest design companies in China. Along with the rapid development of China’s economy, C&S Brand team has partnered with many famous companies such as China Resources, Vanke, Rainbow, China high-speed railway, CEFC CHINA ENERGY COMPANY, SANY GROUP etc., and built up a brand-new image for domestic brands. The Beijing Olympics candidature logo represented a milestone in company’s history. C&S Brand is professionally veteran in brand design, creative culture and industrial design. From the brand to product, we have provided complete integrational services for many well-known Chinese brands to achieve their success.
C&S does not define itself with the past. The mission of C&S is to consistently create values for brands.
The Aesthetics of rationality and the philosophy of multielement
C&S既是创始人的姓氏，又是“Colorful & Smart”的缩写，代表了“智慧 · 多元”的团队理念。因为我们知道，品牌的塑造绝对不只是简单的视觉呈现，更蕴涵了企业对于未来发展的战略思考，承载了品牌触达心智的价值内涵。我们通过“陈宋洞察”敏锐捕捉时代变革下品牌与商业模式的关系，并通过“品牌诊断”“焦点法则”等专业工具深层次挖掘品牌真正的价值所在，为品牌理念传播确立“品牌沟通的核心策略”。作为“中国品牌设计先行者”，我们藉以多年的设计优势，通过“品牌体验地图”“品牌触点设计”等专业工具，为品牌构建统一规范的“品牌体验系统”，从而使品牌核心价值在每个环节得以体现，为客户提供最高效、最优化的品牌设计管理解决方案。
Being the acronym of the name of the founder himself, C&S also stands for “Colorful & Smart” that represents “wisdom and multielement” as the team concept. For we understand that the building of a brand is never a simple visualization, but a vehicle that holds up the strategic consideration for future development and delivers values to the mind. Through sharp observation we capture the rapport of brands and business patterns under the fast-changing world, and with professional tolls including “Brand Diagnosis” and “Focus Law”, we dig deep and excavate the true value of brands, establishing core strategies for disseminating ideas of brands.
As the “pioneer of China’s brand design”, we are successful in employing our time-honored advantages, with specialized tools such as “brand experience map” and “brand touchpoint design”, to provide for clients the most proficient and optimized solutions of brand management.
C&S does not define itself with a certain style. The C&S style is to create different styles for clients.
Mind of Age Envisions the Future
For the past 25 years, we have served a dozen of industries from real estate, finance, manufacture to government agencies and high-tech industry. In 2017, we have integrated our understanding of the need of brands into 3 main sectors including enterprising, life-style, and creative & cultural promotion, aiming to voice out for our time with a globalized forward-looking perspective.
Rapid development over more than 30 years has brought China to an era that features quality and delicacy. That how to help the rising Chinese enterprises manage their globalized brand strategies, how to understand changes in life styles and re-shape brand value in a cultural fashion, and how to weigh the value proposition of the time and come up with social proposals on creative & cultural promotion has become central topics of C&S. C&S will revolve around these subjects and continue to deepen its design dimension and creative mechanism, sharpen its philosophical thinking and multi-design, and open up its mind to contribute to the joy of our time.
C&S does not define itself with industries. The vision of C&S is to create resonance of the time through design.